GRATITUDE CREATES ALTRUISM
- jalacopean
- Dec 24, 2023
- 1 min read
GRATITUDE CREATES ALTRUISM
A recent study found that practicing gratitude activates a part of the human brain—the ventromedial prefrontal cortex (VMPFC)—associated with what the researchers describe as neural pure altruism, which basically means that your brain craves the experience of giving!

Comments